Landing Page for Sportswear Brand
A project for Evus
Context
Evus is a sportswear brand. I designed and built a responsive landing page, from research and content strategy to UI and front-end.
- Role
- Product Designer, Front-end Developer
- Duration
- 2 weeks
- Skills
- UX Research, Figma, HTML, CSS, Competitor Analysis
Goals
Brand Positioning
Position Evus as a trustworthy, high-quality sportswear brand.
Engaging Page Structure
Create a clear, engaging landing page aligned with industry best practices.
Responsive Experience
Ensure strong mobile responsiveness without compromising the desktop experience.
Research & Benchmarking
I kicked off by researching how leading sportswear brands present themselves online, studying structure, tone, and visual choices. This gave a solid baseline to create something competitive while staying true to Evus's identity.
Structure & Visual Design
With the research in hand, I mapped the content structure and designed the page in Figma, defining hierarchy, typography, imagery, and overall layout to communicate the brand's energy and quality at a glance.
Front-End Development
The final step was building the page with HTML and CSS, making sure every section performed well on both desktop and mobile. Responsiveness was a core requirement from the start, so I tested and adjusted across breakpoints throughout development.
Impact
Increase in user engagement on the landing page
Bounce rate on mobile devices
Improvement in contact intent from landing page visitors
Other Projects