Turning Visitors Into Leads for a Sportswear Brand
Impact
Increase in user engagement on the landing page
Bounce rate on mobile devices
Improvement in contact intent from landing page visitors
Context
Evus is a sportswear brand. I designed and built a responsive landing page, from research and content strategy to UI and front-end.
Goals
Brand Positioning
Position Evus as a trustworthy, high-quality sportswear brand.
Engaging Page Structure
Create a clear, engaging landing page aligned with industry best practices.
Responsive Experience
Ensure strong mobile responsiveness without compromising the desktop experience.
Research & Benchmarking
I kicked off by researching how leading sportswear brands present themselves online, studying structure, tone, and visual choices. This gave a solid baseline to create something competitive while staying true to Evus's identity.
Structure & Visual Design
With the research in hand, I mapped the content structure and designed the page in Figma, defining hierarchy, typography, imagery, and overall layout to communicate the brand's energy and quality at a glance.
Front-End Development
The final step was building the page with HTML and CSS, making sure every section performed well on both desktop and mobile. Responsiveness was a core requirement from the start, so I tested and adjusted across breakpoints throughout development.
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