Institutional Landing Page for a customs consultancy
A project for Praxis Consultancy
Context
Praxis Consultancy needed its first website. I designed, developed, and deployed an institutional landing page with HTML, CSS, domain, hosting, and FTP setup.
- Role
- Product Designer, Front-end Developer
- Duration
- 2 weeks
- Skills
- Figma, HTML, CSS, HostGator, FTP, cPanel, Domain Configuration, Client Relations
Goals
Professional Digital Presence
Establish a professional presence aligned with Praxis Consultancy's traditional brand values.
Client Acquisition Enablement
Create a clear, effective point of contact for potential clients.
Lightweight & Maintainable Delivery
Deliver a stable, lightweight, and easy-to-maintain static landing page.
Brand Alignment & Content Planning
I started by understanding Praxis's brand identity, services, and target audience. The content structure was defined to communicate the consultancy's expertise clearly, concise and professional without losing warmth.
UI Design & Front-End Build
The design was done in Figma with a focus on visual credibility and information hierarchy. After approval, the page was coded in HTML and CSS, kept lightweight and clean to ensure fast load times and easy future maintenance.
Deployment & Go Live
The final step was deploying the page through HostGator, handling domain configuration, cPanel setup, and file transfer via FTP. The client went live with a stable, fully functional institutional page ready to receive visitors.
Impact
Increase in qualified contact intent
Reduction in friction for first-time client interactions
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