eCommerce for Personalized Frames
Context
Artived is a bold brand that manufactures custom frames for individuals and businesses. Built on a premium positioning, the brand needed a digital platform that matched its visual identity and made frame customization intuitive and enjoyable for every type of customer.
Goals
Branding
Translate Artived's premium positioning into a refined digital experience.
User Flow
Simplify artwork and frame customization to reduce friction in the purchase flow.
Interface
Create a scalable, flexible UI foundation for future growth.
Brand & Visual Direction
I defined the brand's visual direction and built a scalable UI Kit aligned with Artived's premium positioning.
Information Architecture
I structured the navigation through a sitemap to simplify browsing, customization, and checkout flows.
Creative Direction & Mentorship
I led a junior designer I brought onto the project, owning creative direction and design reviews while helping them level up.
Outcomes
The final design delivered an elegant, intuitive e-commerce experience with streamlined artwork customization and clear navigation. The project was handed off for development but never reached production.
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