Helping Drivers Choose Freight Faster
Impact
Reduction in time spent choosing a contract
Improvement in contract list comprehension
Increase in contract detail views from the listing screen
Context
Motorista PX's mobile app helps truck drivers manage freight contracts. I redesigned key flows to improve usability, readability, and navigation.
Goals
Content Clarity
Improve the clarity and readability of contract information on mobile.
Reduced Friction
Streamline contract discovery and filtering.
Accessibility for Low-Tech Users
Help low-tech users quickly identify the most relevant contracts.
User Analysis & Problem Mapping
I started by mapping how different driver personas interacted with the app, identifying where contract information caused the most confusion. The focus was on what users needed to see at a glance versus what was adding noise.
Component Redesign & Hierarchy
I redesigned key components like contract cards, filters, and detail screens with a clearer visual hierarchy. I restructured the information so the most critical data, origin, destination, value, and deadline, was immediately visible without scrolling or tapping.
Visual Clarity & Testing
With the new components in place, I validated the designs through quick usability checks, ensuring low-tech users could navigate confidently. Typography, contrast, and touch targets were all refined to meet real-world mobile conditions.
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