Mailing Landing Page for a Wellness App
Impact
Conversion rate on mailing list signups
Context
Lifewind is a wellness app case study. I designed a landing page to validate interest, communicate the product, and grow an early mailing list.
Goals
Early Audience Building
Capture early interest and build a mailing list ahead of the app launch.
Value Proposition Communication
Clearly communicate the app's focus on anxiety reduction and life organization.
Calm & Trustworthy Experience
Design a calm, trustworthy, and conversion-oriented landing page.
Strategy & Messaging
I started by defining the core message of the page: what Lifewind is, who it is for, and why someone should sign up before it even launches. The tone needed to feel gentle and reassuring, aligned with what a mental wellness app should feel like.
Layout Design & Visual Language
I designed the layout to guide users smoothly from the hero section to the sign-up call to action. I used soft colors, generous white space, and calm typography to build trust visually, while keeping the structure simple and scannable.
Front-End Build & Delivery
After finalizing the design, I handled the front-end implementation, making sure the page translated well across screen sizes and that the mailing list form worked smoothly with the intended integration.
Lessons learned
This was my first landing page, so I learned just about everything. It was also my first contact with Vue.js. What a rollercoaster.
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