CMS Website for Anysort
A project for Anysort
Context
A leading Chinese manufacturer of optical sorters approached us to build the Brazilian version of their website. The goal was not a literal translation, but a full adaptation for the local market.
- Role
- Product Designer
- Duration
- 3 weeks
- Skills
- Framer, Client relations, UX Strategy
Goals
Appearance
Modernize Anysort's digital presence to reflect its positioning as a global technology company, with a contemporary, scalable, and user-centered experience that strengthens credibility.
Presence
Establish brand awareness in the Brazilian market through a localized, culturally relevant approach that translates global expertise into a clear and trustworthy narrative.
Networking
Connect with the agribusiness sector and drive business opportunities through a value proposition tailored to Brazilian agribusiness that guides users toward conversion and qualified leads.
Stakeholder collaboration and strategic alignment
I held regular meetings with the Anysort team to keep close collaboration throughout the process, aligning business goals, market expectations, and the right tone of voice for the Brazilian audience.
Wireframing and interface design
I designed wireframes and high-fidelity interfaces, turning complex technical content into an accessible experience. The image below shows an early Framer prototype that wasn't shipped.
Development, support, and ongoing maintenance
I built the website in Framer with a responsive, high-quality implementation, and provided ongoing support and maintenance for updates and improvements after launch.
Lessons learned
This project reinforced the importance of precise copy in technical products. Adapting to English communication was challenging, but a rewarding milestone as a self-taught speaker.
Impact
Users per month
Bounce rate
Organic views
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