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About me

Senior Product Designer

I'm a Brazilian Product Designer, passionate about my work, but even more about the time I spend with my wife, family, cats, and friends. I'm also a gamer and a nerd for astronomy, RPGs, and random facts.

Job Experience

Senior Product Designer at Bradesco

Mar. 2025 - Present · São Paulo, SP

  • Design and prototype core features end to end, from concept to validated high-fidelity flows ready for development;
  • Prioritize UI and experience improvements based on user behavior, feedback, and performance data.
  • Own design documentation and handoff, keeping development aligned and consistent across teams;
  • Lead UX critiques and design reviews with Product Owners and Engineering to align on scope, feasibility, and quality;
  • Shape product strategy and translate UX research into journeys serving millions of users;

Product Designer EclipseWorks

Jan. 2024 - Mar. 2025

  • Defined the visual identity for the website and SaaS of a fintech product.
  • Set up the foundation and process to introduce Service Design within the team.
  • Planned, ran, and tracked qualitative and quantitative research.
  • Built low and high-fidelity prototypes for web and desktop.

UX/UI Designer Motorista PX

Mar. 2021 - Dec. 2023 · Joinville, SC

  • Created and evolved the visual identity for new and existing products.
  • Identified and resolved usability and product issues across the platform.
  • Used Clarity, Google Analytics, Figma, and Adobe CC to inform design decisions.

Graphic Designer Fibra Cirúrgica

Mar. 2021 - Sep. 2021

  • Produced content for social platforms.
  • Handled product photography and video production.
  • Developed visual branding for promotional ads.

Censupeg College

Feb. 2019 - Mar. 2021

  • Shot photography and filmed local events.
  • Created visual identity for marketing and advertising campaigns.
  • Edited video and produced motion design.
  • Managed the advertising demand for branches across Brazil.

Eldorado Propaganda

Feb. 2017 - Feb. 2019

  • Designed layouts for billboards.
  • Produced social media content.
  • Created visual identity for institutional marketing campaigns.

Side Projects

Founder Atomoon

Feb. 2016 - Present

  • Design wireframes and high-fidelity prototypes for web and desktop.
  • Provide marketing consulting to clients.
  • Create visual identity for brands and campaigns.
  • Produce social media content.
  • Edit video and handle capture, motion design, and VFX.

UX/UI Designer & Front-end Developer Lifewind

Apr. 2020 - Mar. 2021

  • Built high-fidelity prototypes for iOS, Android, and desktop applications.
  • Designed the visual identity for new offerings.
  • Conducted research during the Discovery and Post-Launch phases.
  • Developed front-end features using React Native and Vue.js.

Nada de mais

  • Provided advertising and promotional advisory.
  • Developed visual identity for brands and projects.
  • Created digital media posts.
  • Recorded, edited, and animated video content.

Education & Certifications

Bachelor's Degree in Advertising and Publicity Univille - University of Joinville's Region

May 2016 - Dec. 2019

Google UX Design Coursera

Aug. 2022 - Dec. 2022

Lean UX from Paulo Caroli Caroli org

May. 2025